BRAND TODAY
THE Brand
TODAY
A family-owned business rooted in excellence
and tradition
With over 40 years of experience, Setaré remains a shining testament to a family’s dedication, artistry, and commitment to creating timeless jewelry that celebrates craftsmanship and legacy
SETARÉ - A Legacy Of Tradition & Innovation
A Family
Story Crafted Through Generations
Since joining the family business, Sam has brought a new perspective to Setaré, introducing contemporary designs and advanced techniques while honoring the brand’s enduring values. From its origins in New York and Hong Kong to its thriving presence in Dubai, Setaré continues to uphold a perfect harmony between heritage and innovation.
Setaré reflects true luxury, blending timeless traditions with forward-thinking creativity in our exquisite ruby, sapphire, and diamond collections
— David Khorsandy, Founder of Setare
Sustainability &
Exceptional Craftsmanship
Setaré remains committed to ethical and sustainable practices, ensuring that every piece is crafted with care and integrity. Collaborating with renowned merchants and using only the finest materials, the brand produces exceptional jewelry that is built to endure for generations. Each design, perfected through painstaking attention to detail, reflects both artistry and purpose.
The Art of Timeless Luxury
As Setaré expands globally and strengthens its digital presence, it remains devoted to its mission—preserving traditional craftsmanship while embracing modern innovation. Each creation is a true celebration of luxury, elegance, and unparalleled artistry.
For every star in the sky, there is one to treasure on Earth.
Our Philosophy
At Setaré , we see jewelry as more than just an ornament—it’s an expression of identity and individuality. Our focus lies in crafting unique, bespoke pieces that connect with the spirit of each client.
We carefully handpick every stone, ensuring it captivates with its beauty and meaning. With a dedication to exceptional quality, we work closely with our clients to provide a seamless, personalized experience that delivers both excellence and value.
Our passion for perfection extends to the relationships we nurture. From intimate boutiques to distinguished clients, we bring the same commitment and attention to detail, creating jewelry that reflects the elegance and distinction synonymous with Setaré.
